October 20, 2011
"Objectified" (video review)
A Swiss Dots Production
Produced and Directed by Gary Hustwit
From mass produced chairs to a Japanese toothpick, Gary Hustwit presents a detailed look at the design process and how design is behind most of the objects we use everyday. Hustwit interviews designers from companies such as Smart Design, Braun, and Apple who provide their inside views on design, its ever-changing nature, and the exploration of concepts such as mass production and the democratization of design. Parisian designers such as Erwan Bouroullec, Ronan Bouroullec, and Marc Newson talk about their inspiration in materials and how they conduct their design projects. Hastwit also further addresses issues of sustainability and the shift in importance to form over function to illustrate the main challenges designers face today.
Posted by rmassare at October 20, 2011 10:00 AM