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March 11, 2007
Top 10 Reasons to Have a Website (with a Business Focus)
The other day, a prospective client (who is now a client!) asked me why he needed a website and I was a little lost for words. To me, websites are a way of life; the reason I need them seems clear (work, communication, news, fun...), but I realized that a business needs better reasons. So I came up with a few...
10. You Can Tell the World about Your Business
Millions of people have access to the internet. In today's world, most people turn to the internet first for information on products or services.
9. You Can Sell Your Products or Services (Make a Profit!)
The internet provides another avenue for your business to sell your products and services. You could make more online than in your physical location.
8. Websites Are Cost Effective (Save Money!)
Utilizing the internet is a cost effective approach to marketing your business. You can reach anyone that is interested in your product or service for much less than any other medium. In addition, any products you sell over the internet don't need to be stocked in a physical location or sold by your staff. You could cut over half of your costs by using the internet.
7. You Can Reach New Markets
Your website can be easily customized to attract any market. You can concentrate on your neighborhood, community, state, country or even the entire world.
6. Your Customers Can Advertise For You For Free
Your website will turn your customers into free advertisers. If they can easily find your information on the web, they can save it, print it and pass it on to potential customers who will need your products or services.
5. You Can Provide 24/7/365 Service
A website allows you to be in business 24 hours a day, 7 days a week, 365 days a year. You can handle customer concerns anytime, anywhere.
4. You Can Make Changes Available Quickly
Your business is constantly in motion. Your website can be updated to reflect your current prices, schedules, availability, specifications, requirements and regulations almost immediately. Your customers will be notified much sooner than if they had to wait for printed materials.
3.You Can Gather Information from Your Customers
When you combine Web Analytics (see above) with forms in your actual site, you can see what your customers have to say about you and what they would like to see from your company. Whatever you want to know, you can ask.
2. You Can Keep Your Professional Appearance
In today's world, people expect legitimate businesses to have a website.
1. It’s So Easy
I can do it all! (Check out my last entry - you can do it all too!)
Posted by brackme at March 11, 2007 05:25 PM