October 24, 2007
Some good Thomas Edison quotes:
I didn’t fail ten thousand times. I successfully eliminated, ten thousand times, materials and combinations which wouldn’t work.
I never perfected an invention that I did not think about in terms of the service it might give others.
I am more of a sponge than an inventor. I absorb ideas from every source. My principal business is giving commercial value to the brilliant but misdirected ideas of others.
Time is really the only capital that any human being has, and the one thing that he can’t afford to lose.
I find out what the world needs. Then I go ahead and try to invent it.
I have more respect for the fellow with a single idea who gets there than for the fellow with a thousand ideas who does nothing.
Many of life’s failures are people who did not realize how close they were to success when they gave up.
[Found via 37 Signals]
Cross Channel Experience
Amazon offers a great example of a true cross-channel experience.
Cross-Channel 1: Online to Real Time
I had some books to return. I filled out the return information online and a return label was provided for me to print, tieing the box to my online entry. It made the return easy (which with my schedule is a critical barrier for entry).
Cross-Channel 2: Email to Online to Phone
I got an email today indicating that the box had been received on their end. The details of the return had an 'issue' (I was charged for return postage when I should not have been). I clicked through the email (I wanted to reply -- which I couldn't, but that's a different issue) to online and saw the option to contact Amazon by phone. A small window pops and asks for my phone number. I barely had pressed return and my phone was ringing! The item was resolved in 5 minutes.
Cross-Channel 3: Phone to Email
Back into my email, and there's already an inquiry asking me if my issue was resolved to my satisfaction. Even better, there were two separate links: one to click if I was satisfied, a different one if I was not. [and there's a closing of the loop]
That's a Total Experience!
[Found via TotalExperience]