« Made in the USA | Main | Observations from Super Tuesday »
February 05, 2008
For Marketing, the Most Valuable Player Might Be YouTube
From the New York Times
Advertising
For Marketing, the Most Valuable Player Might Be YouTube
By STUART ELLIOTT
Published: February 5, 2008
The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.
Follow this link for the full article.
With more and more advertising available via YouTube and other resources, it is easier than ever to find and use advertising in your research.
The trick is getting the file so you can use it on your desktop when you are not connected to the Internet. Previously, I wrote about a great web application that you can use to grab YouTube videos and convert them to MP4 files.
It has the amazingly logical name of: YouTube to iPod and PSP Converter and it is a small program that will download and convert into an MP4 file format among others. Good for your iPod, your PowerPoint, your...well, whatever. This is from DVDVIDEOSOFT.COM and is free.
For students and faculty at the Ross School of Business, there is also Adforum. This database provides access to over 35,000 advertisements in all media. The focus is international. The database has audio and video capability. The source also provides access to news and other information relating to the advertising industry, including agency information. Be sure to log off as directed on the password sign on screen.
Posted by cseeman at February 5, 2008 07:39 AM