November 21, 2006
Google: Wal-Mart of the Web World???The story of the big, bad greed-driven corporation moving in to gobble up all of the smaller, more well-inentioned businesses that make up the apple-pie foundation of America is far from new. However, it seems that Wal-Mart is no longer the only big-timer drawing criticism for tampling all over small-town ventures. The fight to preserve small business has moved from Main Street to data stream; the latest accusations: Google's perceived plot to dismantle Web 2.0...the umbrella term for cyber-content that is becoming increasingly more user-generated. The prolific acquisitions made in recent months are likely just more cheap fuel for the maelstrom of Google growth...NOT some evil ploy to control the net, as some overly dramatic bloggers posit. Still, over the past several years, the search giant has kept quite busy in buying, and repackaging small startups for its own. Here are some recent contestants in Google's game of buy and rename that company:
- Keyhole, Where2, and Sketchup were morphed into Google Earth
- ZipDash was converted to Google Maps
- 2Web transformed into Google Spreadsheets
- Wrietly was changed into Google Docs
While this all seems to be a concerted move on the part of Google to create a more centralized suite of offerings for webusers, some are crying foul. The users of web calendar program, Kiko, recently protested when Kiko was put up for sale on eBay as a result of its inability to compete with Google's newly acquired online calendar features. The one upside: Google doesn't have really creepy greeters.
Posted by danepr at November 21, 2006 12:17 AM