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November 13, 2006
Google Blog #1
Google's New Frontier: Print Ads
Dictionary.com definition:
Google – Innovative company whose expansion is unlimited and strives to have their hands in every aspect of the media world.
Ok, maybe that wasn’t the exact definition but it can’t be too far off, especially after reading about Google’s newest pet project, Google Print Ads. GPA is taking notes from the success of their Internet advertising network and moving into the field of print. The general idea behind the project which is still in experimental stages is Google will buy up ad pages in tech magazines, divide them up into smaller sections, and then resell those sections to advertisers who bid on them.
GPA marks Google’s first move offline and will establish Google as an intermediary between publishers and advertisers. The addition of print ads is part of an effort to find new sales and avoid an eventual slowdown in the booming search ads business. Google has been an innovator in the field of advertising, being the pioneers of the extremely lucrative “cost per click” system.
How do advertisers feel about all this…?
"It's a lot of exposure for cheap… (Google is) doing a ton of tracking on this. They're using their own 1-800 numbers on this, and it forwards to our line."
-Jeff Witkowski
President, AHS Systems
"I think Google might be able to bring the same benefits to small advertisers where it is too cost-prohibitive to get into… This is certainly a departure from what they've been doing, but it's certainly a good thing for the industry."
-Michael Keen
President, Inksite
While no one in our group is pursuing a career in advertising, the sheer intuitiveness of the project is still something to be zealous of and is sure to be a topic at the center of many water-cooler talks in months to come.
Posted by eath at November 13, 2006 08:34 PM