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November 27, 2007
Coffee, Coffee, Coffee
Don't these coffees look just amazing?
Many more decorations of coffee can be found in the following page: http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%B9%D9%B8%AE%BD%BA%C5%B8&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=2&a=pho_l&f=tab&r=2&u=http%3A%2F%2Fcafe.naver.com%2Fdongcho63%2F31
Even before the show "The First Shop of Coffee Prince" started, many big coffee shops started appearing in almost every corner of Seoul, Korea. Thanks to the globalization, coffee shops such as the Starbucks, Coffee Bean, and others were easy to be found anywhere; and despite the fact that a cup of coffee costed as much as one meal, Koreans did not hesitate to enjoy coffee and continue their conversations at a nicely decorated coffee shops.
However, many Koreans tend to favor what is called "the 20-cent vending machine coffee." People said half jokingly and half seriously that the mix of "two spoons of coffee mix, two spoons of creamer, and two spoons of sugar" was the best taste one can ever get out from coffee, although this is a very Koreanized way of looking at coffee.
With the help from the drama Coffee Prince, Koreans start to pay more attention to various kinds of coffee that are available to the public to enjoy and explore. The character "Eun-Chan" started her work at the Coffee Prince, knowing very little about the process of brewing coffee. Nonetheless, as the story progresses, her skills develop, and people could see various names of coffee kinds as well as fancy decorations on top of coffee, such as the one showing on the top of this blog entry.
The drama also introduced a career that was previously not so well known: "Coffee Barrister." This job attracted many young Koreans and this led to many creations of private schools for coffee barrister education. The impact did not cease here, but it then led many other television programs such as the ones that are health-related to choose coffee as their topic and explore the pros and cons of drinking coffee, how it affects women with their diets, how it helps the high school student with the level of awakefulness, and so on.
With the entire population constantly talking about coffee and the Coffee Prince, the coffee shops could not possibly express how happy they were with the never ending customers each day, ordering a cup of coffee that is as expensive as, if not more than, a yummy Korean meal.
Posted by hayoung at November 27, 2007 10:37 PM