March 04, 2006
AOL compromises on sender fees
Nonprofits say AOL "backed down", but actually it is holding its ground: AOL announced that it would provide the higher service class to qualified (non-spamming) non-profits at no cost. So, AOL is holding the line on charging commercial senders, but has made an exception. I say it's a compromise because, as I noted before, if nonprofit mailings are so low value that they're not worth a quarter-cent stamp, then maybe they should reduce how much they send, but at least AOL is going forward with the experiment for commercial senders.
Posted by jmm at March 4, 2006 05:07 PM