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June 24, 2008
promotional products
Are your sales going down? Maybe you’re losing some customers, or rent prices/bills are going up, or perhaps you are just looking to expand your business and you want to attract more people. How should you go about initiating this very important change?
What you will need is more than a one-time promotional event. You need an ongoing sale, something that will not only make your customers feel comfortable and taken care of but also that will get the word out quickly and easily about your office. Of course, this is a bit of an investment but your profits will be realized in just a short amount of time.
Aside from offering coupons in the newspaper, a very good way of increasing business is through customer referrals. Customer referrals are so effective because the people your customers are referring most likely trust the opinion of your customers. It is even better if your customer has something that can show the results of your services. Your main issue here is figuring out how to convince your customers to refer your office. Good service obviously does work wonders but often people need incentives to really get stuff done, especially something that doesn’t necessarily directly benefit them like referrals. This is where promotional products come in.
If your company is based in the UK or even if you have a corporate headquarters there (like many larger banks and companies do), Ideas By Net is the perfect site for all of your promotional needs. Ideas by Net offers a large selection of promotional items such as the usual pens and mugs to umbrellas and bags. They offer one hour quotations as well as free virtual samples. And you’ll rest easy knowing that you have access to professional design services. The only sad thing is, Ideas By Net is only available in the UK. They do, however, have a page dedicated to referring US customers to trusted websites in the US that offer similar service. In this way, Ideas By Net really tries to appeal to the customer on a global scale.
Whatever you decide to order, make sure it simple yet large enough to put your logo on clearly. If you want to offer it as a prize for offering referrals, make sure it provides ample incentive to actually refer other customers. And while you’re at it, why don’t you find some clothing or desk supplies to distribute to the staff? If your staff members wear clothing with company insignia or use pens with the logo on it, it shows a pride in the brand that will surely mirror to the customers. And if you’re proud to flaunt your logo, your customers will be proud to flaunt it as well and soon the customer referrals will start rolling in! Good luck!
Posted by juliusp at June 24, 2008 10:40 AM