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November 27, 2006

A Useful Tool - Google News

I don't think there was ever any question that, for information searching, Google is one of the top sites on the internet. The sheer amount of pages they can crawl, the accuracy of their response, and the barren, quick-loading homepage really do help the user find information.

However, until this project, I had really not explored Google News to the fullest of its potential.

Google News is an aggregate of not only major newspapers, but technology sites around the internet. So, if, like me, you search for "youtube marketing," you might get a story from the Chicago Tribune, and you might also get a story from PC Magazine. It's that extra aspect that makes Google News so useful.

If you were to search Google itself for "youtube marketing," who knows what would come up and from where? If you were to search a database of print newspapers, you'd miss out on a lot of buzz from magazines or reputable tech websites. In a project such as this, where the information we're looking for is so deeply rooted in technology, sometimes print newspapers can be behind, or, even, reporting on stories that were previously reported on by bleeding-edge tech sites such as Engadget or CNet.com.

With Google News, you get the best of both worlds. Pretty much everything you're going to find there will provide you with some useful information - there isn't a lot of filler or fluff - and all the news is neatly aggrigated on the page, sometimes with a preview image.

For me, Google News has been far and away the most helpful tool that I've used to find information on marketing through social networking sites. It really shouldn't come as a surprise that Google can produce such a handy tool, but it is something that's not often used as people often times (me included) just use Google for what its front page provides - a simple yet almost too far reaching searchbox.

Posted by moday at November 27, 2006 12:32 PM


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