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February 08, 2011

The Best and Worst Super Bowl Commercials 2011

For many watching the Super Bowl is about the game and which of the two great teams will win the battle on the gridiron. But for many casual fans, as they are engaged in a fun Super Bowl party, pause their conversations of the night to watch the much anticipated Super Bowl commercials. Although, being a football connoisseur, I am more interested in the play on the field; I will give you my favorite three commercials of the night as well as my worst three commercials of the night.

The Best:

1. Chrysler-Imported from Detroit

I have a soft spot for this commercial being a native of metro Detroit and seeing first hand the incredible trials and tribulations that have plagued this city for virtually my entire life. To see an uplifting piece that motivates and gets not only the people of Detroit excited bout the city but the entire country excited was truly remarkable. Sitting at my Super Bowl party of about 15-20 adults, many of whom have grown up in metro Detroit, turned to each other after that ad spot and said “wow, what a commercial”, the only commercial to invoke that response all night.


2. Teleflora-Help me Faith

This was a real clever, funny, witty, and straight to the point commercial. It wasn’t over the top but told its joke and ended the commercial with the company slogan, which was perfect for the ad, “Teleflora says it beautifully, Because frankly you can’t”. Not to mention, the joke was funny! It was the perfect time for a joke and advertisement like that as Valentine’s Day is just two weeks away. Clearly, the ad is aimed at men who need to get flowers for their girlfriend or wife for Valentine’s Day and on top of it Faith Hill, who is drop dead gorgeous and the woman many middle aged men fantasize about, is the focal point of the ad as well. Her appearance gives the impression that if these flowers are good enough for Faith Hill they are good enough for your significant other.

3. Pepsi Max-First Date

Again, on par with the Teleflora commercial in that it is short, quick to the point, and most importantly very funny! The woman goes through the stereotypical questions that women think when on a first date, while the man is thinking about stereotypical man thoughts when on a first date. Yet, in the end they fight over the Pepsi max as one can is laid down on the table in the middle of the date. Its cute, funny, and something that everyone can relate to despite the stereotypes involved. The product comes up at the end so people remember exactly what the ad was about, but, overall just a cute and funny commercial.

The Worst:

1. GoDaddy.com-The Contract

Look I love looking at Danica Patrick and Jillian Michaels as much as the next guy, but these commercials are just dreadful. It was not funny, you rarely see the product, and not to mention it just does not make sense at all. They tease guys into going to the website because Danica and Jillian are the thought to have taken nude photos for the site, yet, we all know that is not true. As hot as these women are the advertisement is not memorable anymore as these commercials have been out for the last couple years now. Time to end this little series with Danica…

2. Mars-Snickers

Let me prefect my criticism by saying I think Richard Lewis is hysterical and even more funny on the HBO Show Curb Your Enthusiasm, however, Snickers really struck out with this one. We’ve all seen these types of commercials before, as this has now been the staple of Snickers for the last year or so. However, Snickers should have come up with something new for this year’s Super Bowl as they debuted this campaign in last year’s Super Bowl with the Betty White commercial. And we all know, this version of the “your not you when your hungry” commercial does not hold a candle to the hilarity of the Betty White version just one year ago.

3. Salesforce-Chatter.com

OK, what in the world is this product!? I have simply no idea what the product is, what the ad is trying to convey, whether it was trying to be funny, or whether it was trying to be serious. You watch the ad and your just think to yourself, “hmm….ok? When’s the game coming back on” Not to mention, even the inquisitive watcher probably has no interest in going online to figure out what this website is and what they do. Just an overall bad execution of a new product or website or whatever the heck it is.

Overall, a pretty average year for Super Bowl commercials in my opinion, there were some really solid and funny commercials while there were plenty of ones that could have been better. A few of the commercials I was indifferent too as some could say it was great and some could say it sucked but at the end of the day I would give the commercial aspect of Super Bowl XVL a B-, decent but not great.


Here is the list of youtube sites for the commercials mentioned in my blog (in order of mention):

Best:

1. http://www.youtube.com/watch?v=V0HLIvtJRAI

2. http://www.youtube.com/watch?v=NvGBkT-fHMI

3. http://www.youtube.com/watch?v=YalrseH-rB8

Worst:

1. http://www.youtube.com/watch?v=Ap5XwwEGR7k

2. http://www.youtube.com/watch?v=iW6nq-oCV-A

3. http://www.youtube.com/watch?v=POEFnJ3JxYU

Posted by mruza at 06:16 PM | Comments (0)

February 02, 2011

A Look Inside Sports Talk Radio

Today I listened to one of my favorite radio shows on air, The Herd with Colin Cowherd on ESPN Radio from 10-1 pm. Colin is notorious for stating his opinions loud and proud whether or not people agree with him. He calls himself a social psychologist that consistently enjoys discussing the bigger picture rather than petty instances that consume typical sports media. He states he tailors his program to his audiences, which mainly consist of southern California and the northeast region. Today, while I was listening, he discussed mostly the Super Bowl and Super Bowl Media day that occurred yesterday. He first talked about James Harrison’s comments regarding NFL commission Roger Goodell, as Goodell fined Harrison over $100,000 this season for illegal hits. Many pundits on ESPN and local stations criticized Harrison for these comments; yet, Colin says he has no problem with them. Cowherd goes on to argue that it’s more important to recognize that Goodell has more important issues to take care of as he cannot have players dying on the field or having 10 concussions in one season. Cowherd then discusses how commissioners, although make mistakes, are smarter and better equipped people to run leagues than the fans and local pundits at home. What he does here is he takes an issue or event occurring in the news that day and broadens out the topic by looking at the bigger picture, which is something I find fascinating and makes him really interesting to listen to.

Now, if you compare him to the John Beilien show that I blogged about a couple weeks back, the differences between the two shows are night and day. The Beilein show is intended to connect the coach to UM fans and the host, Ira Weintraub, asks softball questions to hype up the team no matter how bad they are doing. Cowherd, on the other hand, is a nationally syndicated radio host who does not answer to anyone other than ESPN. He can talk about what he wants, in what order he wants, and essentially say what he wants. He doesn’t have much of an agenda besides getting good ratings and catering his talk to the people that listen to him (as he publicly states on his show). Yet, that becomes a distinct similarity between the two shows as each show really tries to cater to their audience (Beilein with UM fans and Cowherd to his target market). The two shows are considerably different that it becomes tough to compare the two because their purposes on the radio are so drastically different. Yet, as I have said, Cowherd really works to bring perspective on sports issues that many fans and local radio hosts fail to realize for whatever reason. Colin says in today’s show, “It’s easy to sit there in your e-mail and take shots at really successful people…fans take shots at him ‘awww hes hurting the game’, hes smarter than you, hes smarter than me, hes protecting the league.” He goes in directions such as these all the time with a variety of topics and I am a huge fan of the way he takes a small issue and makes it into a bigger picture idea. However, Cowherd’s opinions do come off as a bit abrasive and pompous as it sometimes sounds he is telling you how you should think rather than stating his opinion. However, that makes good radio, it creates listeners and gets people to disagree with him. So even if you do think he is a pompous and arrogant fool who doesn’t listen to other’s ideas, he doesn’t care, because you are listening to his show anyways. He creates that passion through his opinions, which gets the listener to call up his show and yell at him on the other line. The model of his show is something I truly enjoy regardless of whether I agree with what he is saying or not. Clearly he is doing something right, as he is one of the most popular ESPN Radio personalities today.

Posted by mruza at 08:12 PM | Comments (0)