February 08, 2011
The Best and Worst Super Bowl Commercials 2011
For many watching the Super Bowl is about the game and which of the two great teams will win the battle on the gridiron. But for many casual fans, as they are engaged in a fun Super Bowl party, pause their conversations of the night to watch the much anticipated Super Bowl commercials. Although, being a football connoisseur, I am more interested in the play on the field; I will give you my favorite three commercials of the night as well as my worst three commercials of the night.
1. Chrysler-Imported from Detroit
I have a soft spot for this commercial being a native of metro Detroit and seeing first hand the incredible trials and tribulations that have plagued this city for virtually my entire life. To see an uplifting piece that motivates and gets not only the people of Detroit excited bout the city but the entire country excited was truly remarkable. Sitting at my Super Bowl party of about 15-20 adults, many of whom have grown up in metro Detroit, turned to each other after that ad spot and said “wow, what a commercial”, the only commercial to invoke that response all night.
2. Teleflora-Help me Faith
This was a real clever, funny, witty, and straight to the point commercial. It wasn’t over the top but told its joke and ended the commercial with the company slogan, which was perfect for the ad, “Teleflora says it beautifully, Because frankly you can’t”. Not to mention, the joke was funny! It was the perfect time for a joke and advertisement like that as Valentine’s Day is just two weeks away. Clearly, the ad is aimed at men who need to get flowers for their girlfriend or wife for Valentine’s Day and on top of it Faith Hill, who is drop dead gorgeous and the woman many middle aged men fantasize about, is the focal point of the ad as well. Her appearance gives the impression that if these flowers are good enough for Faith Hill they are good enough for your significant other.
3. Pepsi Max-First Date
Again, on par with the Teleflora commercial in that it is short, quick to the point, and most importantly very funny! The woman goes through the stereotypical questions that women think when on a first date, while the man is thinking about stereotypical man thoughts when on a first date. Yet, in the end they fight over the Pepsi max as one can is laid down on the table in the middle of the date. Its cute, funny, and something that everyone can relate to despite the stereotypes involved. The product comes up at the end so people remember exactly what the ad was about, but, overall just a cute and funny commercial.
1. GoDaddy.com-The Contract
Look I love looking at Danica Patrick and Jillian Michaels as much as the next guy, but these commercials are just dreadful. It was not funny, you rarely see the product, and not to mention it just does not make sense at all. They tease guys into going to the website because Danica and Jillian are the thought to have taken nude photos for the site, yet, we all know that is not true. As hot as these women are the advertisement is not memorable anymore as these commercials have been out for the last couple years now. Time to end this little series with Danica…
Let me prefect my criticism by saying I think Richard Lewis is hysterical and even more funny on the HBO Show Curb Your Enthusiasm, however, Snickers really struck out with this one. We’ve all seen these types of commercials before, as this has now been the staple of Snickers for the last year or so. However, Snickers should have come up with something new for this year’s Super Bowl as they debuted this campaign in last year’s Super Bowl with the Betty White commercial. And we all know, this version of the “your not you when your hungry” commercial does not hold a candle to the hilarity of the Betty White version just one year ago.
OK, what in the world is this product!? I have simply no idea what the product is, what the ad is trying to convey, whether it was trying to be funny, or whether it was trying to be serious. You watch the ad and your just think to yourself, “hmm….ok? When’s the game coming back on” Not to mention, even the inquisitive watcher probably has no interest in going online to figure out what this website is and what they do. Just an overall bad execution of a new product or website or whatever the heck it is.
Overall, a pretty average year for Super Bowl commercials in my opinion, there were some really solid and funny commercials while there were plenty of ones that could have been better. A few of the commercials I was indifferent too as some could say it was great and some could say it sucked but at the end of the day I would give the commercial aspect of Super Bowl XVL a B-, decent but not great.
Here is the list of youtube sites for the commercials mentioned in my blog (in order of mention):
Posted by mruza at February 8, 2011 06:16 PM